Maria Choi 최해숙 PBS COLOR LAB

Personal color and body-frame diagnosis
complete an image that's uniquely yours.

We don't stop at diagnosis —
we build image branding that works in the real world.

Maria Choi, Founder
Personal Colour Talk — Stage Draping
01 — Global Engagement

Personal Colour Talk — Stage Draping

A personal color draping demonstration performed on stage.

Personal Colour Talk — Participant Consulting
02 — Global Engagement

Personal Colour Talk — Participant Consulting

One-on-one color diagnosis consulting with a participant.

Personal Colour Talk — Live Demonstration
03 — Global Engagement

Personal Colour Talk — Live Demonstration

A live personal color demonstration led on-site.

On Stage at Lifestyle Middle East
04 — Global Engagement

On Stage at Lifestyle Middle East

A moment on stage at the Lifestyle Middle East event.

UAE Government Visit
05 — Global Engagement

UAE Government Visit

An official visit hosted by a UAE government institution.

2025 ASEAN Trade Delegation · Vietnam
06 — Global Engagement

2025 ASEAN Trade Delegation · Vietnam

Activities in Vietnam as a member of the 2025 ASEAN trade delegation.

2025 ASEAN Trade Delegation — Agreement Ceremony
07 — Global Engagement

2025 ASEAN Trade Delegation — Agreement Ceremony

The signing ceremony for the trade delegation's agreement.

2025 ASEAN Trade Delegation — Signing Ceremony
08 — Global Engagement

2025 ASEAN Trade Delegation — Signing Ceremony

The official signing ceremony of the trade delegation.

About Maria Choi

The Mind
Behind
PBS COLOR LAB

Understanding people,
researching the possibilities of color —
Maria Choi, Founder of PBS COLOR LAB

01. Maria Choi

Discovering human potential through color

Maria Choi is the founder of PBS COLOR LAB, designing change in personal image, team communication, and education through personal color and color strengths.

She has studied color not as a tool for appearance, but as a language for discovering personal strengths and shaping the direction of a life or a brand.

  • Founder, PBS COLOR LAB
  • Personal Color & Color Strengths Education Specialist
  • Program Design & Education for Corporations, Public Institutions & Global Partners
02. Expertise & Journey

From research to education,
from education to the global stage

  • Color Expertise Research in personal color, color strengths, and image branding
  • Education Tailored lectures for corporations, public institutions, universities, and schools
  • Media & Publication TV appearances, published books, and color content
  • Global Global K-Beauty personal color education and on-site programs
View Full Profile →
03. Signature Programs

Expertise in Practice

Signature programs where Maria Choi's expertise
meets education and real-world practice

  • 1. Personal Color Image Branding Connects each person's unique color and strengths to a professional image strategy.
  • 2. Color Strengths for Team Communication Uses color to understand team members' strengths and communication styles, supporting better collaboration.
  • 3. Training for Public Officers & Educators Provides the image and relational communication skills needed in education and public service.
  • 4. Life Design for Pre-Retirees Prepares a new life transition through self-understanding and image redesign.
  • 5. AI Branding & Content Training Turns expertise and brand messaging into real content using AI.
Explore All Programs →

Get to Know Color, the Right Way

Q. What is personal color?

It's the range of colors that harmonize with your natural skin, eye, and hair tone. The same outfit can look completely different depending on its color.

Q. Why does body-frame diagnosis matter?

If color brings out your complexion, body frame determines fit and silhouette. Knowing both makes your styling far more complete.

Q. How is image branding different from personal color?

If personal color is the diagnosis, image branding is the execution stage — applying that diagnosis to your career and everyday life, including strategies for specific situations.

Q. Who is the Color Strengths Master certification for?

It's recommended for anyone who wants to work as a personal color or image expert, or who wants to systematically learn the underlying knowledge.

Contact

Find Your Color, Starting Now

Answer a few quick questions and we'll recommend a tailored program and schedule.

Phone +82 10-4285-7997
Email sugi2494@gmail.com
Address 8-18 Jongga 6-gil, Jung-gu, Ulsan
Lucky Building, Room 704 ↗
Hours 10:00 – 20:00
(Consulting · Education)

Want to discuss in more detail?

1 Program of Interest B2B
2 Group Size
3 Format
4 Preferred Timeline
5 Contact Info

Once submitted, we'll follow up with a consultation schedule and a tailored program.

Frequently Asked Questions

Have more questions?
Feel free to

Reach out by phone or email, and we'll arrange a schedule for either an online video consultation or an in-person session at our Ulsan studio.

Yes, online diagnosis and consulting are available via video call. Depending on the program, an in-person session may be recommended.

There's no fixed minimum — programs are tailored to your group size and goals, which we'll go over during a consultation.

Yes, through our GLOBAL programs we partner with international brands and institutions, scheduled around local timelines.

It's awarded upon completing the certification course. Detailed curriculum and scheduling are covered during a consultation.

We can travel anywhere within Korea, and internationally through our GLOBAL programs, with scheduling arranged accordingly.

Start The Next Chapter

Your next chapter,
told in color.

From corporate education to global K-Beauty partnerships, PBS COLOR LAB turns the potential of people and organizations into meaningful change.

Education & Partnership Inquiries START A CONVERSATION GLOBAL PARTNERSHIP Global Partnership Inquiry

Corporate Education · Public Institutions · Global K-Beauty